{"id":16574,"date":"2019-07-22T09:49:29","date_gmt":"2019-07-22T09:49:29","guid":{"rendered":"https:\/\/danzigeronline.com\/?post_type=blog&p=16574"},"modified":"2019-07-31T12:41:28","modified_gmt":"2019-07-31T12:41:28","slug":"danziger-creates-sparkling-chrysanthemum-personalities","status":"publish","type":"blog","link":"https:\/\/dev-test.danzigeronline.com\/fr\/blog\/danziger-creates-sparkling-chrysanthemum-personalities\/","title":{"rendered":"Danziger Creates Sparkling Chrysanthemum Personalities"},"content":{"rendered":"

Danziger Creates Sparkling Chrysanthemum Types<\/span><\/h2>\n

Do flowers have personality? Of course they do! That is one of the reasons consumers love to buy them. Flowers are an expression of their personal style and personality.\u00a0<\/span><\/p>\n

\u201cResearch has shown that consumers perceive brands as people,\u201d says Uri Goldstein, CEO of Danziger Colombia. \u201cIt\u2019s what draws consumers to a specific brand, and ultimately inspires purchase of their products. At Danziger, we\u2019re taking this idea to our <\/span>chrysanthemum<\/span><\/a> varieties. In a crowded category like chrysanthemums, attaching personality traits to the different varieties can help open them up to new uses and unique design ideas.\u201d<\/span><\/p>\n

Chrysanthemums are a very basic product for the flower industry. More and more, they are being divided into families according to the shape of the flower head. \u201cWe wanted a fun and innovative way to look at the category, so we asked our team if there could be a way to expand the descriptions,\u201d says Goldstein, \u201cand the personality pairings came through.\u201d<\/span><\/p>\n

From peppy and youthful to classy and bold, there is a Danziger Chrysanthemum to fit every consumer style.<\/b><\/p>\n

How does it work? Danziger\u2019s team created three distinct consumer personas, giving each a name. Then, they matched a chrysanthemum variety to the persona. For example:<\/span><\/p>\n

\u2018Judith\u2019 is elegant and classic. She doesn\u2019t want to draw too much attention, but loves to look perfect when noticed. Her perfect chrysanthemum is ATLANTIS\u00ae<\/a>. This chrysanthemum is neat, elegant and very symmetrical. It\u2019s easy to color or tint and features sturdy stems. ATLANTIS\u00ae also has excellent vase-life.<\/span><\/p>\n\n\t\t