{"id":11926,"date":"2018-03-19T13:21:22","date_gmt":"2018-03-19T13:21:22","guid":{"rendered":"https:\/\/danzigeronline.com\/?p=11926"},"modified":"2020-03-12T11:48:51","modified_gmt":"2020-03-12T11:48:51","slug":"scoop-scabiosa-offers-more-texture-more-color-more-inspiration","status":"publish","type":"post","link":"https:\/\/dev-test.danzigeronline.com\/fr\/scoop-scabiosa-offers-more-texture-more-color-more-inspiration\/","title":{"rendered":"SCOOP\u2122 Scabiosa Offers More Texture, More Color, More Inspiration"},"content":{"rendered":"

[vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_column_text]Danziger event highlights designer creativity and flower series flexibility.<\/strong><\/p>\n

The global cut flower industry is demanding rich textures, multi-petals, extra layers, intense colors and \u2018full appearance\u2019 flowers. Danziger sees the increasing demand for cushion mums as a solution. To answer this need, the company introduced the SCOOP\u2122<\/a> Scabiosa. This innovative and different cut flower variety has gradually expanded to a series.<\/p>\n

 <\/p>\n

\u201cTaking a rather \u2018old- forgotten\u2019 crop, our breeders, using advanced breeding technologies, have brought it back to life,\u201d says Anat Moshes, Vice President Cut Flowers Sales at Danziger. With more than eight colors and bi-color varieties, stronger stems and high productivity, the series has become very successful in Europe, the Middle East, and the United States.<\/p>\n

To highlight the versatility and beauty of this variety, Danziger hosted a special event at their facility in Israel, dedicated to the SCOOP\u2122 series. \u00a0More than 25 flower designers were invited to an open workshop evening, where they could touch and feel the flowers. They also created free-style arrangements, using mainly SCOOP\u2122.<\/p>\n

\u201cWe knew SCOOP\u2122 was gaining popularity as we started receiving more and more requests for sourcing options from wholesalers, importers, and retailers, across the United States and Europe,\u201d says Liat Kaplan, Global Marketing Manager at Danziger. \u201cWe have collected numerous arrangements and real-life bouquets from different markets. Each with its own character, color palette, and style. But, the common theme was that, in many cases, designers used it the same way they use cushion mums,\u201d Kaplan adds. \u201cFlorists told us they \u2018fell in love\u2019 with the unique appearance, and some even mentioned that it took them a while to connect the SCOOP\u2122 with the Scabiosa flowers they knew in the past.\u201d<\/p>\n

During the event, dozens of different arrangements, large and small, classic and extravagant, and even flower-made jewelry were created and photographed. Danziger will be publishing an inspiration brochure based on this event.<\/p>\n

\u201cPersonally, I am in love with this flower. It’s unique, different, full of color, and very versatile,\u201d says Baruch Nutovitz, a top designer, who was the professional leader of this event. \u201cYou can actually use it in an arrangement at any stage – closed, open or even after all leaves have fallen. I travel a lot around the world to gather inspiration from different markets, and no doubt, the SCOOP\u2122 answers the global trend of rich, cushion style flowers\u201d<\/p>\n

Click here<\/a> for our PR in Greenhouse grower<\/p>\n

Click<\/a> for our PR in Greenhouse Management<\/p>\n

Click her<\/a>e for Perishable\u00a0news[\/vc_column_text][vc_empty_space height=\u00a0\u00bb\u00a0\u00bb][vc_column_text][\/vc_column_text][vc_video link=\u00a0\u00bbhttps:\/\/www.youtube.com\/watch?v=bmDpo8gOiTI&t=6s\u00a0\u00bb el_width=\u00a0\u00bb70″][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_gallery type=\u00a0\u00bbimage_grid\u00a0\u00bb images=\u00a0\u00bb11930,11931,11932,11933,11934″ column_number=\u00a0\u00bb5″ grayscale=\u00a0\u00bbno\u00a0\u00bb images_space=\u00a0\u00bbgallery_without_space\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Danziger event highlights designer creativity and flower series flexibility.
\nThe global cut flower industry is demanding rich textures, multi-petals, extra layers, intense colors and \u2018full appearance\u2019 flowers<\/p>\n","protected":false},"author":2,"featured_media":11929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[989,999,1026,1035,610],"tags":[603],"tag-for-search":[],"class_list":["post-11926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exhibitions-open-days","category-floral-daily-news","category-greenhouse-grower","category-greenhouse-management","category-pr","tag-all"],"acf":[],"yoast_head":"\nSCOOP\u2122 Scabiosa Offers More Texture, More Color, More Inspiration - Danziger<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SCOOP\u2122 Scabiosa Offers More Texture, More Color, More Inspiration\" \/>\n<meta property=\"og:description\" content=\"Danziger event highlights designer creativity and flower series flexibility. 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