{"id":12031,"date":"2018-03-26T10:34:59","date_gmt":"2018-03-26T10:34:59","guid":{"rendered":"https:\/\/danzigeronline.com\/?p=12031"},"modified":"2018-04-04T14:04:57","modified_gmt":"2018-04-04T14:04:57","slug":"miami-show-room","status":"publish","type":"post","link":"https:\/\/dev-test.danzigeronline.com\/fr\/miami-show-room\/","title":{"rendered":"Global Supply and Demand Changes Will Drive Cut Flower Industry Growth"},"content":{"rendered":"

[vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_column_text]Leading cut flower wholesalers, retailers and bouquet companies gathered in Miami, Florida last week to discuss the future of the cut flower industry. The private, 6-day event, hosted by Danziger focused on innovation and the end consumer. \u201cThe development of cut flowers consumption will be driven by global supply and demand changes,\u201d says Gaby Danziger, Danziger CEO. \u201cCompanies along the value chain, from growers to wholesalers and retailers need to be open to the global mega-trends. The companies, who are agile to react and brave enough to try new crops and new varieties, will be the big winners of our industry over the next 10 years.\u201d<\/p>\n

 <\/p>\n

The Innovation Session was led by the Danziger team, composed of sales and marketing professionals, from Israel, Colombia, and Ecuador. This team discussed the global perspective, insights and best practices currently taking place in the market. They also spurred discussion on future change.<\/p>\n

\u201cWe see how the globalization of the industry pushes its development. The traditional link between \u201cgrowing\u201d markets and \u201cconsuming\u201d markets is dissolving, and a new, complex matrix evolves,\u201d says Gaby Danziger. \u201cWe understand that it\u2019s our job as global breeders, to offer our customers and partners not only the best genetics and plant materials but also inspiration and tools, which will improve the quality of the value proposition throughout the chain.\u201d<\/p>\n

The presentation was a combination of mega-trends, best practices arising from developed markets such as the Netherlands and the United Kingdom, and an introduction of new tools and inspirations. The team also launched a new, first-of-its-kind Gyp catalog. The catalog is designed to fit the tastes and norms of the United States focusing on seasonal needs and price points the U.S. market is looking for.<\/p>\n

\u201cWe spend a lot of time and effort to be in direct communication with the \u201cconsumption\u201d markets, in order to be in a position to have the best understanding of the market needs, and to be able to predict the future trends – especially the ones we need to answer with our products,\u201d says Liat Kaplan, Danziger Global Marketing Manager. \u201cBy taking many \u201cshop-safaries\u201d, interviewing, and conducting opportunities for feedback, like this Innovation Session in Miami, we are able to share information, inspire people\u2019s imagination, and take an active part in the development of our global industry.\u201d[\/vc_column_text][vc_column_text]The innovation session was organised under the \u201cconsumer- experience\u201d framework. This is a unique perspective for breeders who are the first link in the value chain, far away from the end-consumer. \u201cEven though we do not sell to the end-consumer, everything we do, or not do, ends up there. So, whenever we think of which initiatives should be pursued, and which discarded, we have to bear the consumers in mind,\u201d says Kaplan.<\/p>\n

Danziger is planning more Innovation Sessions in the different markets the company serves.<\/p>\n

Click here<\/a> to read Floral Daily media cover<\/p>\n

Click here <\/a>to read FloraCulture International[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_gallery type=\u00a0\u00bbimage_grid\u00a0\u00bb images=\u00a0\u00bb12033,12034,12035″ column_number=\u00a0\u00bb5″ grayscale=\u00a0\u00bbno\u00a0\u00bb images_space=\u00a0\u00bbgallery_with_space\u00a0\u00bb][vc_empty_space][\/vc_column][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Danziger Innovation Session Brings Experts Together to Brainstorm<\/p>\n","protected":false},"author":2,"featured_media":12032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1008,999,610],"tags":[603],"tag-for-search":[],"class_list":["post-12031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-floraculture-international","category-floral-daily-news","category-pr","tag-all"],"acf":[],"yoast_head":"\nGlobal Supply and Demand Changes Will Drive Cut Flower Industry Growth - Danziger<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global Supply and Demand Changes Will Drive Cut Flower Industry Growth\" \/>\n<meta property=\"og:description\" content=\"Danziger Innovation Session Brings Experts Together to Brainstorm\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev-test.danzigeronline.com\/fr\/miami-show-room\/\" \/>\n<meta property=\"og:site_name\" content=\"Danziger\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-26T10:34:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-04T14:04:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev-test.danzigeronline.com\/wp-content\/uploads\/2018\/03\/pr-prv-showroom.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"432\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"danziger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"danziger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dev-test.danzigeronline.com\\\/fr\\\/miami-show-room\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dev-test.danzigeronline.com\\\/fr\\\/miami-show-room\\\/\"},\"author\":{\"name\":\"danziger\",\"@id\":\"https:\\\/\\\/dev-test.danzigeronline.com\\\/fr\\\/#\\\/schema\\\/person\\\/b22d9740ef4ca5fd91cc348ed7785b84\"},\"headline\":\"Global Supply and Demand Changes Will Drive Cut Flower Industry Growth\",\"datePublished\":\"2018-03-26T10:34:59+00:00\",\"dateModified\":\"2018-04-04T14:04:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dev-test.danzigeronline.com\\\/fr\\\/miami-show-room\\\/\"},\"wordCount\":602,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/dev-test.danzigeronline.com\\\/fr\\\/miami-show-room\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dev-test.danzigeronline.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/pr-prv-showroom.jpg\",\"keywords\":[\"All\"],\"articleSection\":[\"FloraCulture International\",\"Floral daily news\",\"PR\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/dev-test.danzigeronline.com\\\/fr\\\/miami-show-room\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dev-test.danzigeronline.com\\\/fr\\\/miami-show-room\\\/\",\"url\":\"https:\\\/\\\/dev-test.danzigeronline.com\\\/fr\\\/miami-show-room\\\/\",\"name\":\"Global Supply and Demand Changes Will Drive Cut Flower Industry Growth - 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