{"id":12818,"date":"2018-06-14T04:49:51","date_gmt":"2018-06-14T04:49:51","guid":{"rendered":"https:\/\/danzigeronline.com\/?p=12818"},"modified":"2021-03-16T07:41:07","modified_gmt":"2021-03-16T07:41:07","slug":"physical-experience-flowertrials-2018","status":"publish","type":"post","link":"https:\/\/dev-test.danzigeronline.com\/fr\/physical-experience-flowertrials-2018\/","title":{"rendered":"Danziger Brings Phygital Experience to the 2018 Flower Trials"},"content":{"rendered":"<p>[vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_column_text]<\/p>\n<p class=\"Default\"><span style=\"font-size: 11.0pt; color: windowtext;\">Danizger is bringing the visitor experience to the next level at the 2018 Flower Trials event. The company is incorporating a \u201cPhygital Experience\u201d into their display by creating a web-app. With this digital version of the display, visitors can enjoy extensive information with the tap of a finger, while at the same time, exploring Danziger\u2019s plants in real life.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"Default\"><span style=\"font-size: 11.0pt; color: windowtext;\">\u00a0<\/span><span style=\"font-size: 11.0pt; color: windowtext;\">\u201cOur booth experience is inspired by the new age of consumer retail,\u201d says Liat Kaplan, Danziger Global Marketing Manager. \u201cToday all of us expect to have the best value, achieved by a smart combination of the physical experience (i.e. what you see and hear on site) and the added value, such as inspiration, information, and call to action, presented via digital platforms. We think our Flower Trials visitors deserve nothing less than that at the show.\u201d <\/span><\/p>\n<p class=\"Default\"><span style=\"font-size: 11.0pt; color: windowtext;\">\u00a0<\/span><\/p>\n<p class=\"Default\"><span style=\"font-size: 11.0pt; color: windowtext;\">The Danziger display features the company\u2019s star products such as the AMORE\u2122 Petunia and the <a href=\"https:\/\/danzigeronline.com\/catalog\/annuals-usa\/all\/?crop_id=timeless\">TIMELESS\u2122 <\/a>Bidens collection, alongside a new product series,<a href=\"https:\/\/danzigeronline.com\/catalog\/annuals-europe\/all\/?crop_id=lia-series\"> LIA\u2122<\/a> Calibrachoa. <a href=\"https:\/\/danzigeronline.com\/catalog\/annuals-europe\/all\/?crop_id=lia-series\">LIA\u2122<\/a> is an early series with a controlled habit and large, color-saturated blooms. Danziger\u2019s vast and rich assortment of bedding plants, annuals and perennials also take center stage in the display. <\/span><\/p>\n<p class=\"Default\"><span style=\"font-size: 11.0pt; color: windowtext;\">\u00a0<\/span><\/p>\n<p class=\"Default\"><span style=\"font-size: 11.0pt; color: windowtext;\">The web-app, designed as an interactive map of the display, connects the specific area of the booth, such as \u201chighlight section\u201d or \u201cRetail Inspirations\u201d with more information available on DanzigerOnline.com. The app is available in English as well as Chinese. It will also be on available on the web, providing a digital experience for those who did not physically visit the display at Flower Trials. (Link to the web-app <a href=\"http:\/\/wx.danziger.cn\/en\/\">http:\/\/wx.danziger.cn\/en\/<\/a>) <\/span><\/p>\n<p class=\"Default\"><span style=\"font-size: 11.0pt; color: windowtext;\">\u00a0<\/span><\/p>\n<p class=\"Default\"><span style=\"font-size: 11.0pt; color: windowtext;\">\u201cImagine more is our tagline, but it is more than that. It\u2019s our day-to-day goal,\u201d adds Kaplan. \u201cWe strive to bring added value for our customers, in every aspect, from breeding to professional service, and to our exhibition experience.\u201d <\/span><\/p>\n<p class=\"Default\"><span style=\"font-size: 11.0pt; color: windowtext;\">\u00a0<\/span><\/p>\n<p class=\"Default\"><span style=\"font-size: 11.0pt; color: windowtext;\">Danziger will be located at Royal Van-Zanten site. <\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_gallery type=\u00a0\u00bbimage_grid\u00a0\u00bb images=\u00a0\u00bb12820,12821,12822,12823,12824&Prime; column_number=\u00a0\u00bb5&Prime; grayscale=\u00a0\u00bbno\u00a0\u00bb images_space=\u00a0\u00bbgallery_with_space\u00a0\u00bb][vc_empty_space][\/vc_column][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Danizger is bringing the visitor experience to the next level at the 2018 Flower Trials event. The company is incorporating a \u201cPhysical Experience\u201d into their display by creating a web-app<\/p>\n","protected":false},"author":2,"featured_media":12819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[989,1046,610],"tags":[603,969],"tag-for-search":[],"class_list":["post-12818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exhibitions-open-days","category-flowertrials-2018","category-pr","tag-all","tag-annuals-perennials"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Danziger Brings Phygital Experience to the 2018 Flower Trials - Danziger<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Danziger Brings Phygital Experience to the 2018 Flower Trials\" \/>\n<meta property=\"og:description\" content=\"Danizger is bringing the visitor experience to the next level at the 2018 Flower Trials event. 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