{"id":239,"date":"2017-05-26T09:02:06","date_gmt":"2017-05-26T09:02:06","guid":{"rendered":"http:\/\/danzigeronline.com\/?p=239"},"modified":"2021-03-16T07:44:12","modified_gmt":"2021-03-16T07:44:12","slug":"danziger-to-debut-out-of-the-box-marketing-at-flower-trials-2017","status":"publish","type":"post","link":"https:\/\/dev-test.danzigeronline.com\/fr\/danziger-to-debut-out-of-the-box-marketing-at-flower-trials-2017\/","title":{"rendered":"DANZIGER TO DEBUT OUT-OF-THE-BOX MARKETING AT FLOWER TRIALS 2017"},"content":{"rendered":"

[vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_column_text]Mishmar Hashiva, Israel \u2013 24 of May, 2017 \u2013 <\/em><\/strong>At Flower Trials 2017, Danziger will reveal a new strategy to take its top-of-the-line breeding and production to the next level again, including innovative marketing to create consumer brands from varieties such as its AMORE\u2122 Petunia.<\/p>\n

\u201cAt Danziger, innovation is about delivering the best value to our customers – from excellent service, agile business methods and newest production techniques to compelling marketing,\u201d says Ori Danziger, Deputy CEO. \u201cWith AMORE\u2122, we\u2019ve gone all the way to bring our customers a total branded experience.\u201d<\/p>\n

A series of revolutionary marketing activities will kick off around Flower Trials 2017, 13-16 June.[\/vc_column_text][vc_column_text]AMORE\u2122: CHANGING THE RULES OF POTTED PLANT MARKETING<\/strong><\/p>\n

In a rare move, Danziger has produced a \u201cteaser\u201d video invitation for the exhibition featuring the message, \u201cAre you ready to share your love?\u201d The short film, shot in Leiden, Holland, shows different people receiving a hand-delivered package of love containing an AMORE\u2122 potted plant.<\/p>\n

\u201cWhile potted plants are usually bought by a person for his or her own use, we wanted to open a new selling opportunity by transforming the AMORE\u2122 series into a gift,\u201d says Anna Chernyavsky, Director of Sales – Bedding & Perennials.<\/p>\n

To ensure no visitor to Flower Trials 2017 misses out on the AMORE\u2122 \u201cshare the love\u201d experience, Danziger has decorated the display to look and feel like Paris, with chanson background music, complementary macaroons and flowering pots.<\/p>\n

With another exciting marketing initiative, 200 lucky visitors at Danziger\u2019s Flower Trials 2017 expo will have the opportunity to \u201cshare their love\u201d in an original piece of interactive marketing, inviting them to send their loved ones a box of AMORE\u2122 with a personal greeting card.<\/p>\n

In an additional marketing campaign entitled, \u201cShare your love in the cities,\u201d Danziger aims to extend the end-consumer base for its AMORE\u2122 series by targeting organizational buyers such as parks and municipalities. For this new campaign, Danziger has teamed up with partner Florensis to plant the AMORE\u2122 series in a variety of romantic locations in city parks. The first event was held at Vondell Park Amsterdam on 10 May and will be followed on 5 June with a special \u201cshare your love\u201d event held in the park, featuring live music, special romantic activities and branded AMORE\u2122 giveaways.<\/p>\n

AMORE\u2122 has its own dedicated webpage, http:\/\/danzigeronline.com\/cmp\/amore\/<\/a>, providing clients and customers with a centralized place to find everything they need regarding the brand, from product information to photos of AMORE\u2122 events and a range of branded marketing materials.[\/vc_column_text][vc_column_text]BIDENS: RE-INVENTING A TRADITIONAL CATEGORY<\/strong><\/p>\n

Bidens is another crop that Danziger aims to reinvigorate through an imaginative marketing and branding approach. \u201cOver time, the Bidens market has earned a perception as being traditional, almost boring, and dominated by yellow coloring and low innovation,\u201d says Chernyavsky. After extensive breeding and crop development, Danziger is adding to its extensive Bidens collection, beginning with never-before-seen colors such as bright pink.<\/p>\n

The entire assortment will be promoted through a marketing campaign called \u201cTIMELESS\u2122.\u201d \u201cThis time our brand will not stand for a series, but rather for a crop, accompanied by a promise to bring the best of the known, together with a new, innovative generation that will be breaking the former rules of the category,\u201d says Kaplan. \u201cThe name \u2018Timeless\u2019 expresses the idea of combining respect for the established and successful, with excitement for the new and innovative.\u201d[\/vc_column_text][vc_column_text]NEW VARIETY HIGHLIGHTS FOR 2017<\/strong><\/p>\n

Among Danziger\u2019s hundreds of varieties at Flower Trials 2017, highlights include:<\/p>\n