{"id":7416,"date":"2017-11-10T09:09:28","date_gmt":"2017-11-10T09:09:28","guid":{"rendered":"http:\/\/danzigeronline.com\/?p=7416"},"modified":"2020-03-12T11:47:06","modified_gmt":"2020-03-12T11:47:06","slug":"proflora","status":"publish","type":"post","link":"https:\/\/dev-test.danzigeronline.com\/fr\/proflora\/","title":{"rendered":"Diversification is to become more important – Proflora 2017"},"content":{"rendered":"

[vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_column_text]It all starts with the end consumers demanding more personalization. More options to fit their own personal needs and tastes\u201d says Liat Kaplan, Global Marketing Manager, Danziger.[\/vc_column_text][vc_column_text]This year, Danziger chose to display its large assortment in a new way. Split into concepts by windows, a wide portfolio of Gyp, mums and fillers was exhibited, allowing visitors to find the best solution for their own needs. The 4th<\/sup> window was to show options of real-life uses, bouquets and arrangements with the new and best sellers<\/span> varieties.
\n\u201cWe feel this need increasing from all parts of the value chain- from growers, through wholesalers and florists, all are much more open to expanding their assortment, offering a wider assortment for their customers\u201d, says Ori Danziger, Deputy CEO.[\/vc_column_text][vc_column_text]One of the high focus series was the SCOOP\u2122 collection, a series of 17 varieties, outstanding for its large heads, unique texture and wide color collection. \u201cWe feel the market’s tendency towards \u201ccushion\u201d style, with many petals and fluffy texture. Our vegetative breed of the Scabiosa, enabled us to bring a game-changing series with the crop, offering a creative and unordinary new flower, to fit this tendency\u201d, says Danziger. One of the varieties in the series SOFT SCOOP\u2122 a lavender cushion has one the 1st<\/sup> prize in the diversification segment at the competition held during the exhibition, showing once more the market acknowledge the uniqueness and the beauty of this amazing crop.[\/vc_column_text][vc_column_text]At Danziger’s display, one could also find many novelties; fresh from last month\u2019s blooming for mums, with unique colors and textures.<\/p>\n

[\/vc_column_text][vc_column_text]Being the global leader of the Gyp market, Danziger used this exhibition to introduce its wide gyp assortment, with different sizes and colors, with the leading XLENCE\u2122 large flower, to the \u201cMY WHITE COSMIC\u2122 known for its extra white flowers. For small flowers, Danziger introduced its very new varieties \u201cMILLION STARS \u2161\u2122\u00a0\u00bb and \u201cMILLION CLOUDS\u2122\u201d, as well as the MILLION DAISY\u2122, also known as OPHELIA\u2122, which has\u00a0 unique \u201cempty centered\u201d flowers, resembling mini daisies.[\/vc_column_text][vc_column_text]\u201cWe take it up on ourselves to continue to \u201cimagine more\u201d, bringing new creative solutions to our industry, from top of the line breeding, to extraordinary marketing solutions, and this exhibition is always a very good opportunity to speak directly with so many factors in our industry, to share and to listen, in order to identify the industry’s future needs. No doubt, we are coming back home with a lot of homework\u201d, says Kaplan.<\/p>\n

To FloralDaily’s article<\/a>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_gallery type=\u00a0\u00bbimage_grid\u00a0\u00bb images=\u00a0\u00bb7569,7566,7565″ column_number=\u00a0\u00bb5″ grayscale=\u00a0\u00bbno\u00a0\u00bb images_space=\u00a0\u00bbgallery_with_space\u00a0\u00bb][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

It all starts with the end consumers demanding more personalization. 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